That (Real) Mass Appeal

        This man read Leaves of Grass, gained an understanding of what it took to appeal to the common American, and then made a commercial with the tools he acquired from reading Whitman.
        In general, I hate advertising, but I do love this commercial.

Creating that Whitman appeal:       

-The collar is loose and the sleeves are rolled-up, giving off the image that even though he may be white-collar, he's still connected to those who work for and around him, and might even do some of the dirty work with everyone else from time to time. 

-Use of 'rowdy' language ("Our blades are fucking great").

-Not hiding the company owner (to be transparent to the everyday person). 

-Not hiding the worker when presenting the company (giving credit to the laborer).

-A statement of job creation (to appeal to the loads of common people who are unemployed).

-Presenting a low price for the product he's selling to appeal to the majority of the nation, who aren't crazy wealthy (like Roger Federer).

-American flag to show some props for the country we live in.

-A Bear (Nature?). 

I know karate, I know jujitsu, and drive like a gangsta when I'm coming to see you.

Let me know if I missed any Whitman characteristics. 

We're still not seeing how the blades are made, where the stainless steel comes from, etc., but it's a start.

----------